There is a global shortage of coldwater prawns and the supply situation is deteriorating by the day. In order to maintain continuity of supply we have had to agree to pay our suppliers significantly more for bulk raw material.
The cooked and peeled cold water market was moving up in early December 2013 which resulted in some significant price increases in the first few months of 2014. We had hoped things would stabilise as we moved into the spring but the reality is that this has not been the case and we now expect 2014 to be a very difficult year for coldwater prawns.
There are a few background issues to have in mind:
As a result of all these factors there have been a significant rise in raw material prices.
Drop in Coldwater Prawn Production
Risk of supply shortfall
There is simply not enough factory packed bulk input product for us to get ahead on productions, but we can assure you that we are doing our upmost to avoid letting any of our customers down over the coming months.
We would appreciate it if you could have the availability problems in mind when planning any new promotional activity in-house, so you can avoid pushing coldwater prawns for the next few weeks.
In conculsion our stocks in the UK are at a historically very low levels and the impact this has on prices will be immediate, all brands and specifications will be affected.