Haddock is a very popular food fish, sold from Fish Co as fresh or smoked. Haddock, along with cod and plaice, is one of the most popular fish used in British fish and chips.
Fresh haddock has a clean white flesh and can be cooked in the same ways as cod. Freshness of a haddock fillet can be determined by how well it holds together, as a fresh one will be firm; also, fillets should be translucent, while older fillets turn a chalky hue.
The smoking of haddock is something that was highly refined in the UK. Our haddock is sourced from the North East Atlantic, mainly Iceland & Norway.
These fishing grounds are sustainably managed and have not seen the large scale depreciation in fish stocks seen in EU waters.
Our smoked Haddock is available in a natural colour or dyed.